> Information overload and creating a balanced communication between given and new information.

Information overload and creating a balanced communication between given and new information.

Posted on Friday 23 November 2012 | No Comments


In the present day, information is available very abundantly. As a result of which today information overload is an increasing problem both in the workplace and the personal life in general. We must learn the process and procedure to deal with this problem effectively. Information overload means, the availability of huge amounts of information which is fed to the receiver as a result of which the person is unable to handle it effectively. It also describes a situation where one is so preoccupied that he/she is unable to cope up with the new or latest information available to him/her.

The phenomenon of information overload isn’t desirable. The usual results of information overload are fatigue, disinterestness, boredom, etc. Under these circumstances further communication is not possible. Very often vital information gets mixed up with too many irrelevant activities and therefore goes ignored by the person or the receiver.


The term ‘information overload’ was first used by a futurologist called Alvin Toffler (1970) who predicted that rapid increase in the amount of information produced will eventually cause problems for the people and lead them towards confusion. The main factors responsible for information overload are widespread access, the internet or the world wide web and canty sending of mails to large number of people, available channels of incoming information and contradictions and inaccuracies in the available information and also the lack of knowledge for comprising and processing different kinds of information. One who is able to deal with the above factors is easily capable of tackling problems caused due to information overload efficiently.

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