> Communication requires that the communicating parties share an area of communicative commonality.

Communication requires that the communicating parties share an area of communicative commonality.

Posted on Friday 23 November 2012 | No Comments


Communication requires a sender, a message, a channel or medium and a recipient, although the receiver need not be present or aware of the sender’s intent to communicate at the time of communication, thus communication can occur across vast distances in time and space. Communication requires that the communicating parties share an area of communicative commonalities. The communication process is complete once the receiver has understood the message of the sender.

Communication is the flow or exchange of information within people or a group of people. A variety of verbal and non-verbal communication describes the process of conveying meaning in the form of non-word messages. Research shows that majority of communication is non-verbal.
All communications, intentional or unintentional have some effect. This effect may not be always in communicator’s favour or as desired by him or her. Communication that produces the desired effect or result is effective communication. It results in what the communicator wants. Effective communication generates the desired effect, maintains the effect and increases it. It serves the purpose for which it was planned or designed. Possible purposes might be to generate action, inform, create understanding or communicate a certain idea etc. Effective communication also ensures that the message is not distorted during the communication process.
Communication is the key factor in the success of any organization. There are certain barriers to it. People often feel that communication is as easy and simple as it sounds. While it is true on one level, what makes it complex, difficult and frustrating are the barriers that come in its way. Barriers to successful include message overload and message complexity. Physical barriers are often due to the nature of the environment. System design faults refer to problems with the structures or systems placed in an organization. All these factors affect effective communication adversely and hence there is a necessity for communicative commonality.

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